Sleep might be devalued in the “996” work culture in some parts of Asia (9 am to 9 pm, 6 days a week), but one startup is looking to help people make the most of this important part of human life.

Dreem – a successful Paris-based company – has developed a headband that, when combined with the resources of an app, helps people maximize this precious resource. Targeted mainly at people suffering from sleep disorders, like insomnia, it’s found applications in other settings, as well.

Raphael Seghier – an old hand in Asia with a decade’s worth of experience the region – is Dreem’s head of business development for APAC. Find out about Dreem’s product and how the company has had to adjust its marketing to the consumer preferences of Asia.

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